Lifted COVID restrictions provide opportunity to reach new markets, customers

As COVID restrictions are lifted in China, we were able to exhibit our Toolmaker Solutions businesses at CIMT in Beijing. This year our materials science experts exhibited at booth #E2-A105 in the New China International Exhibition Center.

The China Sales team, as well as AFC Hartmetall’s local support, felt there were more exhibitors and visitors than expected. The team connected with customers and distributors over the course of the week and saw many potential opportunities in the Chinese market for years to come. 

The China International Machine Tool Show (CIMT) is a leading platform for the international machine tool industry within China and the East Asian region. Machine tool manufacturers participate in the show to display advanced manufacturing technology and equipment. 

Our booth and team at CIMT

While travel restrictions existed for both domestic and overseas personnel, the show still reported 200,017 attendees. The total number of overseas visitors decreased significantly, resulting in an 11.7 percent drop in total attendance compared to past events. 

After CIMT, our team in Russia was able to present at the Metalloobrabotka trade show in Moscow . 

This was the most anticipated industrial exhibition in Russia since the world locked down due to COVID-19. Because of this, our team had been eager to participate for the second time at this exhibition, which provides us with opportunities to showcase many of our products and services. Some of our product lines that received the most interest in the Russia market are Carbide Rods, Wire Dies, PCD, PCBN, Grinding, Micron and Inserts. 

Metalloobrabotka booth with Hyperion sales team

During our time at the show, we were able to connect with numerous potential and existing customers and exemplify the benefits of Hyperion – superior productivity and costs savings through quality materials and expert engineering – while also introducing AFC Hartmetall, which has been part of our company since the beginning of 2020.  

The China International Disposable Paper Expo (CIDPEX), which is the largest exhibition for the tissue paper and disposable hygiene products industry in the world, concluded in Nanjing on May 28. It attracted 917 exhibitors, and, despite being almost entirely a domestic event, achieved a record-high number of visitors at about 30,000. 

CIDPEX booth

At CIDPEX Hall 2, members of our team in China held booth 2F12, where we showcased our innovative rotary cutting solutions, focusing on the theme of "Industry 4.0" for the manufacture of disposable products for the hygiene and medical industries using our IQUT extension. IQUT is a module that incorporates sensors in the cutting unit and interfaces with customers’ IT systems to monitor critical cutting parameters in real time, providing optimal performance and assisting with preventive maintenance. Additional products that drew the attention of visitors included cutting units that make leg hole cuts for baby care items. 

This trade show was a great opportunity to meet many of our key customers in the Chinese market. These companies offered their best acknowledgments to Hyperion for our commitment to supporting our customers, and they engaged with us in discussions about new projects for future endeavors. 

As the current COVID-19 situation constantly changes, we know our industry does, too. We are grateful for the opportunity to personally connect with our customers and colleagues again. Be sure to visit our Events page to learn where we’re going to be next, and keep an eye on the Hyperion Blog for more updates about our recent trade show activity. 

Vonny Feng
Vonny Feng
Marketing & Communication Specialist, Hyperion Materials & Technologies
Vonny has 14 years of experience at Hyperion, and her contributions include implementing our presence at events and trade shows around the world and the local marketing activities in China market.

Quick Links